When you get down to it, you want to ask specifics. Find out about demographics, customer behaviors, and how people feel about your product. A common mistake is asking unnecessary, personal questions that can come off as rude. check out our guide to market research questions to learn more about how to ask smart, relevant questions.
Eight different types of market research exist—so dive into them and work out what fits your needs. If you’re a local shoe shop in Connecticut looking to open another store—you’ll want to do some competitive analysis. If you part of a growing business and you want to find out what your customers think of you—then you’ll need to carry out some kind of customer satisfaction survey research.