Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

Typeform

2023

Opinions and Expertise

I'm a marketer, here's why I'm not afraid of AI

Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.

Lydia Kentowski

2023

Opinions and Expertise

Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Lydia Kentowski

2023

Opinions and Expertise

Zeroing in on zero-party data: What marketers are saying

With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.

Typeform

2023

Opinions and Expertise

Forms, surveys, quizzes, and polls: selecting the right tool for the job

Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.

Lydia Kentowski

2023

Opinions and Expertise

The buzz about generative AI: what top marketers have to say

Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.

Kevin Branscum

2023

Opinions and Expertise

The future of forms—predictions and trends

Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?

Typeform

2023

Opinions and Expertise

Forms: the secret to a successful business

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Lydia Kentowski

2023

Opinions and Expertise

How generative AI is transforming marketing—for better or worse

From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.

Kevin Branscum

2022

Opinions and Expertise

The best way for businesses to survive a recession? Don’t lose your customers.

When times are tough, rather than cut your marketing budget, focus it on retention and improving the customer experience. That’s how you’ll keep customers—and your bottom line—happy.

Karrie Sanderson

2022

Opinions and Expertise

Is the data-driven age of marketing attribution coming to an end?

Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.

Kevin Branscum

2022

Opinions and Expertise

How to generate demand with B2B marketing expert Chris Walker

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

Typeform

2022

Opinions and Expertise

It takes a village to raise a community

Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.

Gabriel Fraga

2021

Opinions and Expertise

Voice of the Customer: Typeform’s guide to turning customer feedback into action

An in-depth look at our VOC process, and insights on how we use it to shape our business.

Cristina Marceló

2020

Opinions and Expertise

Building a Superhuman growth funnel to find product-market fit

How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.

Vakis Rigas

2020

Opinions and Expertise

Typetalks presents: Nir Eyal on tech habits and sushi rules

A chat with behavioral designer and Hooked author on conversational interfaces, assistant-as-app, and the future of tech.

Eric Johnson

2019

Opinions and Expertise

Why startups should grow slow before they grow fast

SaaS startup Chameleon is three years into being an overnight success. Could slow growth be the new secret for Silicon Valley success?

Pulkit Agrawal

2019

Opinions and Expertise

What businesses can learn from a Professor of Social Interaction

We sat down with Professor Elizabeth Stokoe to talk about fake rapport, “burden,” and always putting your customer’s interests first.

Simon Dumont

2019

Opinions and Expertise

Lost on a beach: an interview with designpreneur Tomas Laurinavicius

Wake up to a sunrise in Thailand. Explore new and ancient Europe. Pull papaya right off a tree in Central America. Six months here, three months there. All while working 5.5 hours a day. Behold the lifestyle of Tomas Laurinavicius.

Eric Johnson

2019

Opinions and Expertise

Typetalks presents: digital marketing maverick David Berkowitz

Getting insights from data, storytelling vs. storymaking, and how he'd spend your $10,000.

Eric Johnson

2019

Opinions and Expertise

In search of the ultimate user experience

Are you ready for the next evolution of UX: the human experience?

Paul Campillo

2019

Opinions and Expertise

Machines or Humans: who’s cracking the language barrier?

Perfect translations to any language in an instant? We spoke with Unbabel CEO Vasco Pedro on how they do this, and the future of brain-machine interfaces.

Eric Johnson

2019

Opinions and Expertise

Zapier CEO Wade Foster on creating sticky startups

Zapier lets you connect over 1,000 apps with just a few button clicks. But who’s the architect behind this bridge-building app?

Eric Johnson

2019

Opinions and Expertise

Is your customer feedback experience incomplete?

32. 11. 45. Now what? Discover how startup Appcues turned their customer feedback scores into something they could actually use.

Shonak “Nak” Patel

2018

Opinions and Expertise

How to get more Facebook likes: be a social media Shakira

Don’t resort to buying Facebook likes. Get more Facebook likes in an engaging way which won’t bust the bank. Follow our Facebook tips and get posting.

Kirsty Finlayson

2018

Opinions and Expertise

7 surveys to grow your business fast

Business need a boost? Rule number one: don't make it harder than it needs to be. You just need to ask the right questions to the people who matter most.

Eric Johnson

2017

Opinions and Expertise

9 lessons @POTUS taught us about social media

Learn the golden rules of social media marketing—as demonstrated by Barack Obama himself.

Beatrice Murray-Nag

2016