The data on data (and how to collect it better)

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.