You’re invited to Typeforum 2024! 📣
Register nowHow Barry's took the heavy lifting out of event signups
How do you register 60,000 people for a fitness event without breaking a sweat? For leading workout network Barry's, it’s all about fast, friendly automation that also builds your brand.
Sharon Whitty | 07.2021
Meet the lead-generating quiz that reshaped CurlMix's hair care business
From DIY box sets to diving into Shark Tank, here’s how one brand reinvented themselves by focusing on customer feedback.
Maite Mugica | 11.2020
How SparkToro defined their target audience and refined their product with Typeform
Learn how Rand Fishkin used a typeform to beta test his new audience intelligence search tool and to identify core users.
Maite Mugica | 05.2020
From concept to customers, no coding needed: how Turtle built their marketing funnel with Webflow + Typeform
They wanted to realize their idea fast. But building a website from scratch can take forever. Find out how the Turtle team created their site without a single line of code.
Simon Dumont | 04.2020
The feedback survey that keeps blow LTD’s freelancers happy
The gig economy has never looked so good. Discover how an on-demand beauty app grows by delighting its pros.
Simon Dumont | 07.2019
How Amplitude’s ‘know your users’ quiz propels their content marketing
Do you really know your users? Amplitude’s Cara Harshman tells us how they’re turning quiz takers into customers.
James Thornton | 11.2018
Got churn? The definitive guide to customer churn (and how to reduce it)
Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.
Lydia Kentowski | 09.2024
4 tips for starting online conversations with your customers (and how to apply them to conversational marketing)
Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!
Sheena Fronk | 09.2024
What to know about “Now You Know”
Meet 'Now You Know'—Typeform's latest brand campaign.
Kevin Branscum | 09.2024
Is your customer experience strategy up to par? 5 strategies to level up
Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.
Sheena Fronk | 08.2024
What it means to be a customer-centric organization
Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.
Lydia Kentowski | 08.2024
The beginner's guide to building a customer success strategy
A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.
Sheena Fronk | 08.2024
Tools of the trade: Lead generation tools for marketers
Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.
Lydia Kentowski | 07.2024
How to map your customer journey (and build a better customer experience)
A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.
Sheena Fronk | 07.2024
Sales and marketing (mis)alignment
Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.
Typeform | 07.2024
The respectful marketer’s guide to marketing personalization
Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.
Lydia Kentowski | 06.2024
The irony of data privacy and personalization
Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.
Kevin Branscum | 05.2024
6 marketing trends to look out for in 2024
We're breaking down the top six trends in marketing for 2024, so you don't have to.
Sheena Fronk | 04.2024
How to scale market research for your startup
Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.
Lydia Kentowski | 04.2024
Facebook event photo size: a simple guide
The 2024 Facebook event photo size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.
Norma Ventura | 04.2024
6 ways AI can help you build better marketing forms
AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.
Alex Armstrong | 04.2024
6 ways to level up your marketing personalization
Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.
Lydia Kentowski | 02.2024
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
Lydia Kentowski | 01.2024
The psychology behind surveys: How to design questions that get results
What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.
Typeform | 01.2024
Optimizing survey distribution: the ultimate guide
If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution
Lydia Kentowski | 12.2023
The marketer’s survival guide to the cookieless future
Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.
Kevin Branscum | 12.2023
Life after third-party cookies: A recipe for better customer interactions
The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.
Typeform | 10.2023
Feedback vs. behavior: What do customers really want?
Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.
Typeform | 10.2023
Unlocking insights: The best questions to ask your customers
Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.
Lydia Kentowski | 09.2023
Why AI-powered marketing teams are about to do their best work yet
Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.
Kevin Branscum | 09.2023
What to look for when adding a photo to your blog
Choosing the best website photo is just as vital as figuring out the right words. Don’t believe me? Ask the baby with the thermal blob.
Simon Dumont | 08.2023
How to get started with research-driven content marketing
How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.
Typeform | 08.2023
7 Apps to make marketers better creatives
In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.
Lydia Kentowski | 07.2023
How listening to your customers builds a better business
Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.
Typeform | 07.2023
I'm a marketer, here's why I'm not afraid of AI
Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.
Lydia Kentowski | 06.2023
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
Lydia Kentowski | 06.2023
Zeroing in on zero-party data: What marketers are saying
With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.
Typeform | 05.2023
The buzz about generative AI: what top marketers have to say
Whatever your feelings about generative AI, it’s not going away anytime soon. If you intend to stay competitive, it’s time to take a serious look at how AI is shaping marketing—and how you can use it to your advantage.
Kevin Branscum | 04.2023
How generative AI is transforming marketing—for better or worse
From creating highly personalized customer experiences to freeing up resources for more complex tasks, generative AI has something to offer every marketer—but approach with caution and handle with care.
Kevin Branscum | 12.2022
Is the data-driven age of marketing attribution coming to an end?
Why “dark social” habits, tighter privacy laws, and impending tracking limitations are forcing marketers to rethink attribution in a cookieless future.
Kevin Branscum | 07.2022
How to generate demand with B2B marketing expert Chris Walker
Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.
Typeform | 06.2022
It takes a village to raise a community
Typeform's Senior Online Community Strategist, Gabriel Fraga, shares all of the twists and turns of creating an online community from scratch.
Gabriel Fraga | 05.2021
Building a Superhuman growth funnel to find product-market fit
How do you make space in a crowded market? See how the world's fastest email experience does it by automatically pre-qualifying prospects to focus on delivering a perfect experience.
Vakis Rigas | 05.2020
From silos to synergy: Aligning sales and marketing
Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.
Typeform | 07.2024
Tune-up your typeform: Insights from our live workshop
Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.
Typeform | 07.2024
Connected, not competing: How lead generation and customer acquisition work together
Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.
Typeform | 06.2024
Want more email signups? Try lead magnets
If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.
Typeform | 05.2024
3 ways personalized surveys can boost form conversions
Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.
Typeform | 04.2024
41 user experience (UX) survey questions [examples + template]
User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.
Typeform | 03.2024
Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples
There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.
Lydia Kentowski | 02.2024
How to leverage zero-party data for marketing attribution
The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.
Kevin Branscum | 01.2024
Zero-party data: a beginner’s guide
What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.
Typeform | 01.2024
Progressive profiling: A better way to collect customer data
Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.
Typeform | 11.2023
Market research automation: A marketer’s guide for 2024
Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.
Kevin Branscum | 11.2023
Qualitative vs. quantitative research: A simple guide
Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.
Lydia Kentowski | 11.2023
How to survey your target audience
Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.
Typeform | 11.2023
Maximizing conversions: 7 expert tips for crafting product recommendation quizzes
Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.
Lydia Kentowski | 11.2023
The four types of customer data and what they can do for you
Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.
Typeform | 10.2023
Are your surveys lying to you? Find and remove survey bias in four steps
A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.
Typeform | 10.2023
A tactical guide to creating click-worthy user-generated content
User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.
Typeform | 09.2023
Survey School 7: Use your first-party data for marketing personalization
First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.
Typeform | 09.2023
The 2023 lead capture form report (with 5 need-to-know tactics)
We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.
Typeform | 08.2023
10 ways to combine the power of Typeform, Zapier, and generative AI
From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.
Typeform | 07.2023
Survey School 4: Survey Analysis 101
Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.
Typeform | 05.2023
Survey School 2: How to maximize survey response rates
Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.
Typeform | 04.2023
When NOT to use surveys for marketing
Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.
Typeform | 04.2023
How to leverage forms at every stage of the marketing funnel
Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.
Typeform | 02.2023
13 ways to use forms to up-level your marketing
Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.
Typeform | 01.2023
16 ways to use generative AI for marketing
Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).
Kevin Branscum | 01.2023
How to generate leads in 2020: from basic to beast mode
Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)
Kirsty Finlayson | 10.2019
5 landing page tests to run on your website from day one
You’ve got visitors, and now you need to turn them into customers. It start with knowing their needs. Here’s five tests you should be running on your landing pages.
Jessica Thiefels | 03.2019
The secrets of successful brand awareness surveys
Tips for building a beautiful experience and getting the feedback you need.
Marc Cinnani | 01.2019
Behind-the-Scenes on Typeform for Growth: Q&A with Typeform’s CPO and CRO
Meet Typeform for Growth—a suite of new capabilities designed to help companies capture and convert more customers with an end-to-end solution. Read on for the full behind-the-scenes with Typeform's CPO and CRO on why we decided to bring this solution to you.
Typeform | 07.2024
Typeform vs. Formstack: Choosing the best form builder [2024]
Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.
Typeform | 11.2023
How to build unrivaled trust and brand recognition with beautiful forms
A recognizable, authentic brand is table stakes for building relationships with your customers—and Typeform is here to make staying on-brand a cinch. Our customization features let you create forms that keep your unique look and feel front and center.
Nina Kamaruddin | 10.2023
How to build a no-code lead generation engine in 30 minutes
Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.
Lydia Kentowski | 08.2023
Survey School 3: Using Logic to create truly personalized surveys
If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.
Typeform | 05.2023