The feedback survey that keeps blow LTDâs freelancers happy
The gig economy has never looked so good. Discover how an on-demand beauty app grows by delighting its pros.

In a nutshell
Thereâs an app for that
In a post-Uber world, you can get almost anything âon-demand.â Crowds to show up at your last minute protest. Moms to review your websiteâs UX. The latest trend? Expert hair and beauty services you can book direct to your door through an app.
blow LTD has a squad of over 1,000 expert freelance beauty professionals across the UK. At the touch of a button theyâll come to your house, style your hair, manicure your nailsâeven give you a spray tan if thatâs what youâre into.

The next step is to super-charge their UK growth and expand overseas by growing their ranks of skilled professionalsâand keeping them happy.
Hereâs how Typeform helps blow LTD delight its professionals.
The wig economy
For companies like Uber and Deliveroo, finding new workers is easy: make sure they have the right vehicle, run a few background checks, and theyâre good to go.
But blow LTD canât take anyone with a make-up bag and a pair of straightenersâthey only accept the very best hair and beauty professionals. The talent pool is much more limited. So once a professional joins, itâs vital their career on the platform takes off.
And keeping their team of stylists happy isnât just about the long termâitâs key to maintaining their 97% customer satisfaction rate.
Community Manager Lucy Polley sums it up:
So blow LTD are always asking themselves one question: how can we become a better place for professionals to work?
The answer: ask the professionals.
Putting feedback first
Every quarter Lucy sends surveys to blow LTDâs professionals using Typeform. Hereâs one from last year:
Looks pretty good, right? They used a design theme that already matched their brand colors. No spray tan required.
The survey starts by asking stylists for a feedback rating. Then it presents a different follow-up question depending on the score given, using Logic Jumps. Right off the bat this makes the stylist feel more like theyâre being listened to.
The combination of branded design, responsive questions, and Typeformâs user-friendly UX has had an impact on the numbers too: response rate has increased from 29% to 41% since using Typeform.
Professionals are given options to choose which issues are most important to them. Then Lucy makes a report of the results and sends it to the team. All she has to do is share a link, which makes her life a lot easierânot everyone knows what to do with a CSV file.
But collecting feedback is just the beginning. Itâs what they do with it that counts.
Blow dry 101
One suggestion kept coming up in the responses: training opportunities. The blow LTD team found that stylists were keen for courses so they could expand their skills. Beyond being able to offer more services, stylists also enjoyed the sense of community from getting to know other freelancers.

So Blow Ltd set up more master classes to its academy off the back of the survey. And did it work? Once againâthey asked the stylists.
Courses are just one way Lucy and her team have responded to freelancer feedback. Overall, the feedback collected from surveysâand the changes as a resultâhelped increase the average number of appointments a stylist completes by 31% per year.
Ready to give your own feedback process a make-over? Hereâs how blow LTD made their survey.
1. Logic Jump
blow LTDâs survey responds to different survey scores with appropriate follow upsâso a low rating isnât followed by an oddly chirpy response. Head to our Help Center to learn more about Logic Jumps.

2. Question Groups
No one likes a survey that feels like itâll never end. So blow split theirs into topic-based chunks to make it easier to digest. Find out how to use Question Groups.

3. Custom design
blow LTD is in the business of looking goodâso to reflect their brand, the survey needs to follow suit. As well as adding their logo to the Welcome Screen, they used a theme that matches their brand colors.

Whatâs next?
- Find out how to improve your business straight away with our employee engagement survey template.
- See how a Barcelona burger restaurant thrives on customer feedback.
- Learn more about why your employees leave with an exit survey.