Typeform vs. Outgrow: Which is better? [2024]

See how Typeform compares to Outgrow to help you create personalized survey experiences.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

What is brand perception? How to measure and improve it

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

Typeform Appoints Jay Choi to Board of Directors

Seasoned product leader brings expertise in customer experience and product-led growth to support Typeform in driving product expansion

Typeform vs. SurveySparrow: Which is better? [2024]

Read our Typeform vs. SurveySparrow comparison to help you choose the right survey tool.

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform launches ‘Formless’: The AI-powered form builder that simulates real conversations

Now publicly available, Formless harnesses the power of AI to challenge traditional form builders and empower businesses to collect high-quality data and engage customers

Typeform vs. Microsoft Forms: Which is better? [2024]

Typeform vs. Microsoft Forms: Which is better? [2024]

How to scale personalized, interactive experiences using the Typeform app for HubSpot

Six ways to use the Typeform integration with HubSpot to engage visitors, grow your audience, and develop customer relationships.

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Typeform Launches Agency Partner Program

Agency Partner Program empowers HubSpot solutions partners to provide an enhanced client experience and generate more revenue

15 best customer feedback tools in 2024 [guide + use cases]

Customer feedback tools are the key to unlocking important insight. Learn which is best for you below.

Typeform vs. Qualtrics: Which is better? [2024]

Typeform and Qualtrics are tools that help users create surveys for research. Read our Typeform vs. Qualtrics comparison to learn more about these two platforms.

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey. 

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Typeform vs. SurveyMonkey: Which Is Better? [2024]

Typeform and SurveyMonkey are tools that help you build surveys for your business. Read our Typeform vs. SurveyMonkey comparison to find the tool for you.

Typeform vs. Google Forms: Which should you choose? [2024]

Typeform and Google Forms are form builders that collect vital business data. Read our in-depth Typeform vs. Google Forms comparison to make the right choice.

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Typeform vs. Formstack: Choosing the best form builder [2024]

Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Advanced survey techniques: what we use at Typeform and why it works for us

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

How to get started with research-driven content marketing

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

Survey School 6: Integrating Typeform with your tech stack

You know what’s messy? Code-heavy software integrations. You know what’s not? Typeform integrations. Mass personalization and data wrangling just got a whoooole lot easier. Learn how to play nice with even the most advanced enterprise tech stacks in our latest Survey School article.

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

Zeroing in on zero-party data: What marketers are saying

With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.

Survey School 3: Using Logic to create truly personalized surveys

If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.

Survey School 2: How to maximize survey response rates

Surveys are a treasure trove—if you collect enough responses to derive meaningful insights. To help you boost your response rates, our team dug deep into the data to understand the factors that drive people to complete forms.

Customer intelligence playbook: How forms help Gated fuel customer centricity

In this playbook, we’ll cover how Gated captures feedback with forms, maximizes form engagement, and turns form responses into customer-centric marketing.

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Survey School 1: Forms and questions

Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.

Agexa: the ultimate form logic for expert creators

The ultimate form logic for expert creators: how Agexa helps clients scale with Typeform.

Typeform Appoints Michael Bannon as President & Chief Financial Officer

Bannon will lead global business operations, finance, legal, and data to continue to scale growth at Typeform

Gated: learning by listening with Typeform

How Gated uses Typeform to unlock customer advocacy

Modern Health: Opening new possibilities for mental health support

How Typeform helps Modern Health support their customers while staying HIPAA compliant

Modulo: how fun forms connect communities, parents, and educators

Modulo began as a platform to connect parents with educational materials for their children. By harnessing the capabilities of Typeform, Modulo has evolved into an entire ecosystem for at-home learning. Learn how they did it:

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

The future of forms—predictions and trends

Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?

Top 10 Typeform integrations to power your marketing

Here are 10 of the most popular Typeform integrations—from the powerhouses to the hidden gems—that are here to help you build the workflow of your dreams.

Typeform Appoints Oji Udezue as Chief Product Officer

Oji Udezue will lead all aspects of product development for the Typeform suite of products.

Calm: a success story of mindful forms and empowered decision-making

How Calm tests innovation and brings new features to life with Typeform

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

Introducing new Typeform customer templates!

We selected 5 beautiful, functional winning templates created by Typeform users. Think you’ve got a great typeform? Submit it to our new customer template library!

The Boundary Breakers: meet the people changing the world with Typeform

We worked with Black Innovation Alliance to find 6 entrepreneurs who are innovating their industries with Typeform or VideoAsk. Here are our winners!

Typeform Wins 2022 GameChanger Europe Award

GainSight recognizes Typeform Community at Pulse Europe, awarding it in the Architect category for building the best community for its users.

Typeform Earns Tech Cares Award from TrustRadius for Exceptional Corporate Social Responsibility

Typeform has been recognized for its exceptional corporate social responsibility program with a 2022 Tech Cares Award from TrustRadius.

Typeform Enhances Startup Program to Help More Businesses Scale

Startups can now apply to receive a 75 percent discount for one full year of Typeform’s Business plan subscription

Typeform Introduces Brand Kits to Help Teams Create and Manage, and Deploy Consistent Brand Experiences

With brand kits, Typeform customers can easily stick to brand guidelines to build beautiful, on-brand forms

Typeform Recognized Among Highest-Rated Software Solutions

Typeform named Top 3 Most Worthy Software, Top 20 Most Popular Software, Top 20 Highly Rated Software, Top 20 Fastest Growing Software, and Top Employee Engagement Software

Typeform Earns Organization of the Year Honors in 2022 Sales & Marketing Technology Awards

Typeform adds to recent momentum with latest accolades, integrations and executive appointments

Typeform Named to 2022 SaaS Awards Shortlist in Multiple Categories

Typeform recognized for Best SaaS Product for Sales and Marketing, Best SaaS Product for Small Business/SMEs, and Best UX/UI/Design in a SaaS Product

How to generate demand with B2B marketing expert Chris Walker

Dive into our conversation with Chris Walker, Founder and CEO of Refine Labs, a progressive demand generation firm specializing in groundbreaking B2B marketing.

How to monetize your Instagram using Typeform and Linktree

Instagram lead generation just got a boost: now you can embed a typeform directly into your Linktree. This means a better brand experience for your audience, and easy lead generation for you.

Typeform Introduces App for Linktree Marketplace to Enable Seamless Conversational Experiences

More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences

Typeform Teams Up with Square to Help Businesses Personalize Online Interactions

Typeform integration to help sellers to grow and engage audiences with solutions that include the first no-code product recommendation quiz for Square Online.

Typeform Secures $135 Million in Series C Funding Led by Sofina

Latest investment to accelerate Typeform’s development of no-code solutions that engage audiences and grow businesses by turning online interactions into conversational experiences.