Browsing to buying: the product recommendation quiz playbook for e-commerce businesses

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Typeform delivers new solutions to empower B2C businesses to better engage customers

Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

Boost your organic traffic with SEO-optimized product recommendation quizzes

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

Turn "fun" into a powerful marketing strategy with personality quizzes

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Create forms that click: A guide to building better online forms

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

How to boost customer loyalty in 6 simple steps

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

Unifying customer data: Best practices for marketers

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Typeform vs. Tally: Which is better? [2024]

Typeform is a Tally alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Tally to help you choose the right form builder.

What is customer sentiment? + How to measure it

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

Typeform vs. Zoho: Which is better? [2024]

Typeform is a Zoho alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Zoho to help you choose the right form builder.

15 ranking survey question examples to use in 2024

Learn how ranking survey questions can help you understand customers and make data-driven decisions with real-world examples.

Why you need a customer data platform: Mastering personalization and customer loyalty

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Typeform vs. Fillout: Which is better? [2024]

Typeform is a Fillout alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Fillout to help you choose the right form builder.

Typeform vs. Paperform: Which is better? [2024]

Typeform is a Paperform alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Paperform to help you choose the right form builder.

How to collect, qualify, and nurture leads with Typeform and HubSpot

Learn how Typeform and HubSpot work together for a more efficient lead generation process. Get started in three easy steps

Behind-the-Scenes on Typeform for Growth: Q&A with Typeform’s CPO and CRO

Meet Typeform for Growth—a suite of new capabilities designed to help companies capture and convert more customers with an end-to-end solution. Read on for the full behind-the-scenes with Typeform's CPO and CRO on why we decided to bring this solution to you.

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

From silos to synergy: Aligning sales and marketing

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Tune-up your typeform: Insights from our live workshop

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Typeform delivers solution to help companies capture and convert more customers

Innovations including video capabilities, data enrichment, and AI-powered analysis enable businesses to boost customer acquisition with end-to-end solution

Nominal vs. ordinal data: What's the difference for precise analysis?

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

17 best ad campaigns that made marketing history

Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.

Connected, not competing: How lead generation and customer acquisition work together

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

The color black: Psychology, meaning, & facts

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

3 benefits of using customer feedback for product-led growth

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

How SmartBug Media increased sales leads by 40% with Typeform

Typeform promotes Aleks Bass to Chief Product Officer

Industry veteran appointed to lead product strategy, development, and execution as company accelerates innovation

How to analyze survey data: Survey data analysis best practices

Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.

Likert scale surveys: Definition, examples, and how-tos

Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.

What is relationship marketing? Best practices, examples, and more

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

Demographic survey question guide: Examples and best practices

Demographic survey questions include age, gender, and income. Learn more about demographic question best practices, examples, and more.

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Types of questions: Survey question types, examples, and tips

Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.

Market research: What it is, how to use it, + examples

Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.

Typeform vs. Wufoo: Which is better? [2024]

Typeform and Wufoo are tools that help you build forms and surveys for your business. Read our Typeform vs. Wufoo comparison to find the tool for you.

3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

Typeform vs. Outgrow: Which is better? [2024]

See how Typeform compares to Outgrow to help you create personalized survey experiences.

5 lead-generation ideas to try in 2024

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

What is brand perception? How to measure and improve it

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

Typeform Appoints Jay Choi to Board of Directors

Seasoned product leader brings expertise in customer experience and product-led growth to support Typeform in driving product expansion

Typeform vs. SurveySparrow: Which is better? [2024]

Read our Typeform vs. SurveySparrow comparison to help you choose the right survey tool.

How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform launches ‘Formless’: The AI-powered form builder that simulates real conversations

Now publicly available, Formless harnesses the power of AI to challenge traditional form builders and empower businesses to collect high-quality data and engage customers

Typeform vs. Microsoft Forms: Which is better? [2024]

Typeform vs. Microsoft Forms: Which is better? [2024]

How to scale personalized, interactive experiences using the Typeform app for HubSpot

Six ways to use the Typeform integration with HubSpot to engage visitors, grow your audience, and develop customer relationships.

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Typeform Launches Agency Partner Program

Agency Partner Program empowers HubSpot solutions partners to provide an enhanced client experience and generate more revenue

15 best customer feedback tools in 2024 [guide + use cases]

Customer feedback tools are the key to unlocking important insight. Learn which is best for you below.

Typeform vs. Qualtrics: Which is better? [2024]

Typeform and Qualtrics are tools that help users create surveys for research. Read our Typeform vs. Qualtrics comparison to learn more about these two platforms.

Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey. 

Survey vs. questionnaire: What’s the difference?

Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.

Typeform vs. SurveyMonkey: Which Is Better? [2024]

Typeform and SurveyMonkey are tools that help you build surveys for your business. Read our Typeform vs. SurveyMonkey comparison to find the tool for you.

Typeform vs. Google Forms: Which should you choose? [2024]

Typeform and Google Forms are form builders that collect vital business data. Read our in-depth Typeform vs. Google Forms comparison to make the right choice.

Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Typeform vs. Formstack: Choosing the best form builder [2024]

Typeform is a Formstack alternative that helps you create more beautiful, powerful, and engaging forms. Learn more about Typeform vs. Formstack to pick the better form builder.

The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Advanced survey techniques: what we use at Typeform and why it works for us

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

Survey School 7: Use your first-party data for marketing personalization

First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.

How to get started with research-driven content marketing

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

The 2023 lead capture form report (with 5 need-to-know tactics)

We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.

How to personalize e-commerce in a cookieless future

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

10 ways to combine the power of Typeform, Zapier, and generative AI

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

Survey School 6: Integrating Typeform with your tech stack

You know what’s messy? Code-heavy software integrations. You know what’s not? Typeform integrations. Mass personalization and data wrangling just got a whoooole lot easier. Learn how to play nice with even the most advanced enterprise tech stacks in our latest Survey School article.

Survey School 5: Compliance considerations

Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.

Survey School 4: Survey Analysis 101

Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.

Zeroing in on zero-party data: What marketers are saying

With the end of the era of cookies effectively coming to a close at the end of 2024, harnessing the importance of zero-party data has never been of higher importance. We put our ears to the ground to hear what marketers are actually saying about zero-party data, ongoing themes in the industry, and what this all means for you.

Survey School 3: Using Logic to create truly personalized surveys

If you want to create a truly personalized experience, you can’t keep using forms that make everyone feel like they’re filing their taxes. Instead, you need to build responsive surveys that dynamically send people toward different sets of questions based on their answers.

Customer intelligence playbook: How forms help Gated fuel customer centricity

In this playbook, we’ll cover how Gated captures feedback with forms, maximizes form engagement, and turns form responses into customer-centric marketing.

Survey School 2: How to maximize survey response rates

Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.

When NOT to use surveys for marketing

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Survey School 1: Forms and questions

Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.

Typeform Appoints Michael Bannon as President & Chief Financial Officer

Bannon will lead global business operations, finance, legal, and data to continue to scale growth at Typeform

Gated: learning by listening with Typeform

How Gated uses Typeform to unlock customer advocacy

Agexa: the ultimate form logic for expert creators

The ultimate form logic for expert creators: how Agexa helps clients scale with Typeform.

Modern Health: Opening new possibilities for mental health support

How Typeform helps Modern Health support their customers while staying HIPAA compliant

Modulo: how fun forms connect communities, parents, and educators

Modulo began as a platform to connect parents with educational materials for their children. By harnessing the capabilities of Typeform, Modulo has evolved into an entire ecosystem for at-home learning. Learn how they did it:

How to leverage forms at every stage of the marketing funnel

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

The future of forms—predictions and trends

Online form experiences benefit businesses and customers alike. With the cookieless future upon us, insights gathered directly from the source (zero-party data) will play an even more important role. So, what's in store for forms, quizzes, surveys, and polls?

Top 10 Typeform integrations to power your marketing

Here are 10 of the most popular Typeform integrations—from the powerhouses to the hidden gems—that are here to help you build the workflow of your dreams.

Typeform Appoints Oji Udezue as Chief Product Officer

Oji Udezue will lead all aspects of product development for the Typeform suite of products.

Calm: a success story of mindful forms and empowered decision-making

How Calm tests innovation and brings new features to life with Typeform

13 ways to use forms to up-level your marketing

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

How to use conversational marketing to drive revenue and grow business

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!