Customer feedback serves an important role in understanding, analyzing, and responding to user sentiment and opinion. Businesses use customer feedback tools to gain valuable insights into customer satisfaction, identify areas for improvement, and enhance products, services, and customer experiences.
The market for customer feedback tools is competitive—that’s why we’ve done the industry research for you. In this article, we’ll dive deeper into the 15 best tools for customer feedback based on customizations, integrations, metrics, ease of use, and so much more.
15 best customer feedback tools
Choosing the best customer feedback tool is no easy feat. We've broken down the top 15 tools for customer feedback, what they’re known for, and their starting prices.
Name | Known for | Free Plan | Starting Price |
---|---|---|---|
Typeform | Exceptional design and user-friendly interface for engaging, interactive forms | ✓ | $25 per month |
SurveyMonkey | Extensive survey creation and distribution options, with a focus on analytics and actionable insights | ✓ | $25 per user per month |
Zonka Feedback | Multi-channel feedback collection, including on-premise devices, providing a holistic approach to customer feedback | 7-day trial | $49 per month |
SurveySparrow | Conversational and user-friendly surveys designed to improve engagement and response rates | 14-day trial | $19 per month |
Jotform | Versatile form-building capabilities with a vast array of templates and customization options | ✓ | $39 per month |
Formstack | Advanced data collection and workflow automation, offering a comprehensive solution for businesses | ✓ | $50 per month |
Google Forms | Free and easy-to-use form-building tool that integrates with other Google Workspace applications | ✓ | Free |
Qualaroo | In-depth user feedback and sentiment analysis tool, focusing on understanding user behavior and preferences | ✓ | $39.99 per month |
Qualtrics | Robust survey and feedback platform with sophisticated analytics and insights for enterprise-level applications | ✓ | $1,500 per year |
AskNicely | Net promoter score (NPS) and customer feedback automation, focusing on measuring and improving customer satisfaction | X | Contact their team |
InMoment | Experience improvement (XI) platform, combining customer feedback with predictive analytics to drive meaningful business improvements | 30-day trial | Contact their team |
UserReport | Advanced analytics and customer journey mapping, providing detailed insights into user behavior and experiences | ✓ | Contact their team for premium version |
Hotjar | Heatmaps, session recordings, and other website analytics tools to understand user behavior and improve user experience | ✓ | $32 per month |
ProProfs | Comprehensive knowledge base and training solutions, offering a holistic approach to customer support and education | ✓ | $79 per month |
Survicate | Targeted and personalized survey and feedback campaigns, enabling businesses to gather specific insights from their audience | 10-day trial | $53 per month |