User Persona Survey Template

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Discover who your customers are and what they use your product for

User persona survey FAQs:

1. WHO’S THIS USER PERSONA SURVEY TEMPLATE DESIGNED FOR?

This template is designed to help marketers, brand specialists and creative agencies get to know their target audience, and establish airtight user personas.

2. WHAT’S THE DIFFERENCE BETWEEN A BUYER AND USER PERSONA?

A buyer and a user expect very different things from your product. So when you create personas, it’s important you’re considering the needs of both sides.

Buyer personas want to know the value your product brings to their business. They’re usually managers or business owners, and there’s a chance they might not even be the end user. Usually, they give the green light and sign the contract. But that doesn’t mean they’re more important than the user.

With user personas, keep in mind they’re the ones actually using the product. So they want something that’s clear, easy-to-learn, collaborative—basically, a product that makes their lives easier.

With this user persona survey template, you can start getting quality insight into user and buyer behaviours. Use the template as it is, or customize the questions, design and flow.

3. WHY SHOULD YOU DEVELOP USER PERSONAS?

When you create personas, you narrow down your target audience into a set of ideal customers. This helps you understand the needs and behaviors of the people using (or buying) your product. Personas also help make sure your product is always customer-centric—from the initial development to the rollout of new features.

4. WHAT SHOULD I INCLUDE IN A USER PERSONA?

So you’ve sent out the survey. All responses have synced straight into Google Sheets. Now for the fun part.

Start writing your first persona. Here are a few things you could include:

  • Name

  • Bio (e.g. their daily routine, likes and dislikes, work/life balance etc)

  • Professional role(s) (e.g. designer, director, CEO, researcher)

  • Company (type and size)

  • Jobs to be done (what do they use your product for?)

  • What they love about your product

  • User pain points

  • Buying process

You can really get creative with these. The clearer image you have of your user, the easier it is to adapt to their needs.

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

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Johnny Rodgers

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Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

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Marketing Manager @ Volvo Cars

Volvo

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Chief Operating Officer

Dollar Flight Club

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Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market
How does it work

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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