When Grant Baldwin headed off to Bible college, little did he know he’d taken his first step to earning over $2 million from speaking in public.
After training to become a youth pastor, Grant quickly realized that he had the gift of the gab and it wasn’t long before he swapped the pulpit for the podium.
“The very first thing that I got booked and paid for was a small conference in Missouri where we were living at the time,” Grant said in the first of his 200+ Speaker Lab podcasts.
With that, Grant created the Speaker Lab website, started marketing himself as a public speaker, and embarked on a journey that would see him:
Here’s how a typeform helped his voice reach a new audience.
“I’ve had a lot of people reach out and say, Grant, I’ve seen what you’ve done with your speaking business, how do I do that? How do I get booked? How do I get paid?” he said.
So Grant started doing some webinars and trainings. He created a couple of resources and tools to help people follow in his footsteps (mouthsteps?).
One of his most successful tools is his Speaker Fee Calculator typeform. So far, the tool has helped more than 50,000 people calculate their speaking fee–and he’s now able to promote his business to this huge new audience thanks to the leads it captures.
“One of the most common questions we get from speakers is ‘how much should I charge to speak?'” said Grant.
“There’s no ‘one size fits all’ answer as there are a lot of variables involved. So we put the Speaker Fee Calculator together as a way for someone to get a rough idea of what they should charge for a gig.”
Grant’s typeform has eight questions. He asks would-be speakers about themselves and the event, then the form calculates how much they should charge based on their answers.
“We started by thinking of all the variables that affect a speaking fee, and by how much,” he said. “Then we tried to think of what that math would look like on the back end of the typeform.”
The form uses Typeform’s Calculator feature to add an amount to the overall score each time someone answers a question.
And as well as helping speakers find their voice, Grant’s typeform is helping him to grow his business. Since launching it in May 2017, the fee calculator has collected more than 50,000 email leads for the Speaker Lab.
He added: “We currently use Drip for email. So when someone opts in, it triggers an email sequence that invites them to other parts of our business.”
So how did Grant encourage so many people to use the calculator and give their email address? Simple: he linked to it from Speaker Lab’s popular content.
“We have some popular blog posts about speaking fees that get a lot of traffic, and we also do a lot of webinars where we use this tool and ask people to complete it while on the webinar,” said Grant.
Let’s take a look at the Typeform features he used to turn his fee calculator into a lead magnet.
1. Welcome Screen
Grant kicked off his fee calculator typeform with a striking customized Welcome Screen. He added the Speaker Lab’s company logo and changed the button text, too.
3. Customized Thank You Screen
After people leave their email address, the total price the speaker should charge is displayed in the Thank You Screen by adding the Score variable with the Recall Information feature.
Grant then uses the Redirect to URL option (PRO+ feature) to send the person straight to his site to schedule a session with him.
4. Drip integration
Once someone has completed the Speaker Fee Calculator, their contact details are instantly sent to Grant’s email marketing tool, Drip. This can be done with Typeform’s Drip integration.
Grant has created more than 70 typeforms to help grow his business. Besides using the Speaker Fee Calculator he also uses Typeform for things like:
Why not adapt Grant’s idea and use it to create a helpful, interactive lead generation tool to bring customers to your own business? Here’s some more stuff to help you out: