Help us make things a little more human

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Marketing & Growth

Senior Product Marketing Manager (San Francisco)


Founded circa 2012 in Barcelona, two designers established Typeform. Their mission? Make online forms a little more human. Today, Typeform works on how to make interactions more meaningfulPowering your brand’s interactions with beautifully designed, professional-looking online forms that people love. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

The most critical interaction on the web is the exchange of information between a brand and its audience. And that exchange usually happens through online forms. We believe that even a utility like online forms should be remarkable. Our customers say they get more answers from their audience and even the occasional compliment. Make every interaction count.

Typeform is a team of over 200 people representing 30 countries. We have offices in Barcelona, Spain, and San Francisco, United States.

About the role

Our Product Marketing team is responsible for market research, product positioning and go-to-market and for activating product partnerships with strategic players across verticals. (Web-builder, CRM, and productivity) We help shape the product roadmap, drive product awareness and adoption among existing and future customers.

Here’s what Vakis Rigas, our Head of Product Marketing has to say:

Great work is multiplied by how you partner with other people. As part of the Product Marketing team, you will work closely with cross-functional stakeholders—namely, Partnerships, Product, Customer Success, and Marketing.

We’re looking for a Product Marketing Manager to help shape and improve how we co-market and integrate with our partners. In this role, you will become an expert in our customers’ workflows and help define a roadmap for partner integrations. You will develop a deep understanding of partner products and audiences to help define a winning value proposition for Typeform in the partners' ecosystems. Finally, you will co-ordinate the work between the partner and Typeform teams to launch the integrations, create joint-campaigns that drive adoption of the integrated value proposition and continue working to improve discoverability and adoption of the integration. 


Here’s what you’ll do in a nutshell:

  • Define a clear strategy for our co-marketing initiatives with key stakeholders in Product Marketing and Partnerships
  • Own the app store optimization for all Typeforms partner integrations and lead the positioning of our offering with outside partners
  • Own the planning and execution of co-marketing campaigns with partners, and align with internal and external stakeholders
  • Develop a deep understanding of our integrations, customers, market & competitors and draw on fundamental customer insights to inform our integrations
  • Establish a clear overview of the opportunity with our existing and potential partners
  • Set adoption goals/KPIs and report on the performance
  • Partner with the product development team to help prioritize the product roadmap
  • Work closely with your team to identify and optimize communication opportunities and help craft a consistent narrative across channels
  • Partner with the content and creative organizations to create on-brand content that drives product adoption across the user journey

Here’s what we’re after:

  • 3-5 years of experience in Product Marketing, leading research, co-marketing initiatives, or influencer programs
  • Account management experience is a plus
  • Solid understanding of different marketing disciplines, how they impact each other and drive a higher LTV
  • Experience in managing complex projects and cross-functional stakeholders
  • Strong understanding of user experience and service design
  • Data-driven and able to use essential analytics tools. Tableau/Looker experience is a plus
  • Excellent English communication skills: verbal and written
  • Technically savvy with a high-level understanding of mechanisms like APIs
  • Driven, proactive and go-getter attitude
  • Experience in B2B SaaS or fast-paced startup is a plus
  • Experience with SEO or ASO preferred

Interested? Hit Apply now to start the conversation.

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.

Still browsing?

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Why work at Typeform?

Good question. Here’s a few reasons...

Great culture

Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.

Over 30 nationalities

Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.

Make yourself at home

Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.

Flexible working hours

Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.

¿Me entiendes?

Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.

Private health insurance

As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.

Fuel for thought

Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.

Discounted gym access

Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.

Keep on learning

With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

How you ask is everything.