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Paid Social Manager

The Role

At Typeform, our goal is simple: make online data collection feel more like a conversation.

We’re proud of our user experience, and humbled by our passionate customer base. Fast growth comes with loads of challenges—and opportunities to reach a broader audience. That’s where you come in.

You’ll join our Acquisition team to drive targeted (and retargeted) traffic to our platform with the goal of acquiring customers.

 

You get to:

  • Perform in-depth audience mining for our key personas & target audiences.
  • Build, maintain, and scale paid campaigns across Facebook (primarily),  Twitter, and LinkedIn with the goal of acquiring customers.
  • Work closely with copywriters and designers to create high-impact scalable campaigns and high-converting landing pages.
  • A/B test copy & creatives to increase relevancy score & CTR in order to decrease CPAs and boost our global reach.
  • Maintain strict adherence to brand guidelines to ensure consistency with brand voice and tone
  • Create and optimize retargeting campaigns to increase conversion rates of different key audience groups.
  • Nail CPA and monthly conversion goals aligned with the Marketing Acquisition team’s growth targets.
  • Make monthly paid social reports for key stakeholders.

You

This is what we’re looking for:

  • You’re not a social community manager you’re a data-informed performance marketer. You don’t do ‘boosted posts’. You do ‘dark posts’.
  • You’ve managed Facebook accounts (post 2014) with at least €30,000 ad spend a month with a strong focus on customer acquisition.  
  • You understand how Facebook’s algorithm works and know how to fuel it - advertiser bid and organic bid are in your everyday vocabulary.
  • You’re able to build complex nested audiences on the fly.  
  • You have extensive experience building and working with lookalike audiences.
  • You’ve collaborated on an amalgam of landing pages and have a deep understanding of CRO best practices.
  • You know how to get the most out of Power Editor,  Google Analytics, Facebook Analytics, and other analytical tools to help you achieve your goals.
  • You exhibit ‘Marketer’s OCD’ when it comes to tagging your ads with the correct UTMs.
  • You understand Facebook’s attribution modeling, conversion windows, and cross device measurements.
  • You’re confident at setting up, checking and debugging pixel implementations. Creating custom conversions are a piece of cake.
  • You’ve got impressive Excel skills that help you steer through large amounts of data to optimize results, as well as bulk import/export ads.  
  • You’re up-to-date with the latest paid social tools and trends (and passionate enough about them to spend your lunch talking about them).
  • You are a T-shaped marketer and therefore understand the big picture of how different marketing disciplines work interchangeably together such as Paid Search, Display, Email, Native, A/B Testing, etc.
  • You have a strong understanding of the SaaS freemium business model.

We all love a good bonus round. These things aren’t essential, but they’ll help you hit the high score:

  • You have experience in a SaaS business.
  • You’ve got experience running ads on LinkedIn & Twitter.
  • You’ve been part of Facebook Fastrack or worked closely with a Facebook account manager.

Does all that resonate? Happy days. Click Apply now to get the ball rolling.

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Why work at Typeform?

Good question. Here’s a few reasons...
  • Great culture

    Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.

  • Over 30 nationalities

    Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.

  • Make yourself at home

    Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.

  • Flexible working hours

    Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.

  • ¿Me entiendes?

    Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.

  • Private health insurance

    As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.

  • Fuel for thought

    Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.

  • Discounted gym access

    Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.

  • Keep on learning

    With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

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