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The Online Form Builder Created for users humans

Create forms that engage users and get up to 3X completion rates

The Online Form Builder Created for users humans

Making a form? Focus on trust—results will follow

If you want information from someone, you just ask them for it, right? If it’s a stranger, you might start off with some small talk, a comment on the weather, or maybe even a compliment. But what happens when you don’t want to ask just one person, but 10, 100, 1000 people? “Just asking” is suddenly not so easy. So, you build yourself an online form to start asking at scale. But your form is forgetting something. It’s forgetting that the users completing it are actually humans. They deserve to be eased into giving you information, just like someone does when you speak to them face to face. Your form doesn’t do small talk and it definitely doesn’t offer up compliments, does it? We’d like to guide you through a few ways to collect information conversationally and at scale. Think this sounds like airy-fairy mumbo jumbo? Think about it. Better conversation means better engagement. Better engagement means more and better responses. Want to learn more? Read on.

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What the heck are online forms, anyway?

“Forms”. Have you ever been less excited by a word? Probably not. However, whether you like it or not, forms are all around us. They’re tirelessly working to take data and information from the fingertips of human beings all over the world and turn it into actions. Did you sign up for an event recently? Then you filled in a form. Take some money out the ATM this morning? Yup, that was a form too.

What is a form?

If you’re reading this, you probably know you need a form for something. And you’re probably savvy enough to know to do it online (the trees will thank you). Think of your form as a way to pass information from one person to another. And just remember, that interaction counts—a lot.  

How to know what form to create

Welcome to square one of the hopscotch. Before you start creating a form, make sure you clearly know what information you’re after. This will dictate the structure of your form. Online forms come in many shapes and sizes, and can find themselves popping up all across your business or organization. To get a better idea of just how many hats a form can wear, have a look at Typeform’s online form templates.

Registration Form

Registration Form

Here’s an example of a form asking for basic information for registration purposes. Its sleek design puts respondents at ease.

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Job Application Form

Job Application Form

This template is ideal for receiving tidy job applications. It gives HR professionals the space to fully explain the position and specifically ask the candidate what they need to know.

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Suggestion Box

Suggestion Box

Collect employee input with this ready-to-use template. It offers employees the option of anonymity, and efficiently categorizes their suggestions.

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Lead Generation Form

Lead Generation Form

Here’s a great way to successfully capture leads in exchange for an offer such as a service, a coupon, or a piece of content.

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Customer Feedback Form

Customer Feedback Form

Is your product solving your customers’ problem? Find out with this engaging feedback form, aiming to collect actionable feedback about your business.

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Wedding RSVP

Wedding RSVP

Here’s an example of an event invitation form. It quickly informs the hosts about their guests’ attendance and preferences.

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Know what you need to know

What information do you want to collect? Whether it’s for employee feedback, registration for an event, or job applications, one thing should be clear: only ask what you need to know. There’s no time or space for unnecessary questions, which can come across as unprofessional. On the other hand, if you stay transparent about your objective, your respondent will be more willing to help you achieve it.

How to ask questions conversationally

If you ask someone to fill out, say, a contact form in the street, will you start by blurting out “ Name”, “Email”, or “Question”? If you want your online form to unroll as a natural dialogue between you and your respondent, you’ll need to make your questions a little friendlier. If you insert personality into your copy, your respondents will feel like they are part of a casual, and even fun, conversation.

Here are a few suggestions to get you started:

  • Name: Hey there! What’s your name?
  • Email: What’s your email? We’ll use it to get back to you.
  • Question: Can you tell us what’s on your mind?

How to create an online form that builds trust


Creating an online form that builds trust may require time, coding and, product design resources that you may not have. Luckily, Typeform can do the dirty work for you, while giving you the freedom you need to create your own content, structure, and design.

In the end, what you’re looking to have is an honest conversation with your audience. Here are a few Typeform features that can help you achieve that.

1

Imitate the rules of real conversation

Remember the last time you had to fill out a form. You may have felt discouraged by the long list of questions stretching in front of you. The problem with seeing all these inquisitions at once is that it feels too robotic, too far from a real interaction between two individuals. Yet, your respondent is a human being who you have to convince to trust you. The solution is quite simple; ask one question at a time, just like in a real-life conversation. Typeforms are designed to achieve this sense of genuine communication.

2

Put glitter in your hands, and puff!

When it comes to designing your form, there’s really no need to be dull. Use the Typeform builder to select your favorite colors and fonts, and throw in a fun GIF, image or video. When it comes to first impressions, looks can be crucial, so make sure you are perfectly dressed for the occasion.

3

Pipe your way to better conversations

Want to let your respondent know you’ve ‘remembered’ their name throughout your conversation? The Piping feature allows you to repeat any previous answers to your questions, so your form feels more human to the person filling it out. Who said data collection couldn’t be conversational?

4

Steer your form to different paths

At some point in your form, you may want to change the flow of your questions according to your respondents’ answers. Typeform’s Logic Jump feature takes care of that. Adapting the form to every individual is another way of making them feel engaged in the conversation.

5

Ask for and retrieve documents in a click

If you need people to send you files, just use the File upload field. With this simple add-on, your audience can easily attach visual or audio files of up to 10 megabytes. This kind of data can be extremely valuable, so it’s great to have the option to retrieve it.

6

Follow up, automatically

Say you’ve captured a lead, or that someone has confirmed their attendance to your event. Wouldn’t it be rude to leave them hanging? Set up notifications to fire off an email to your respondents once they’ve completed your form. This is a great way to keep in touch with new contacts.

7

Leave a lasting impression

Thanking your respondents for having completed your form is basic social etiquette. Now, what if you were given the option of creating a visually appealing thank-you note that would stick in your audience’s mind? Typeform’s Thank You Screen feature is an opportunity to leave that all-important lasting impression.

8

Embed your form right into your website or app

If your form serves an ongoing purpose to your business, you might want to embed it on your website. Just copy-paste the embed code to WordPress or into your own HTML code. An engaging form on your website that maintains your brand’s personality is a great way to gather the information you need.

9

Make your form as mobile as the people completing it

Your audience is as busy as you are, so there’s a good chance that your form will live on smartphones and tablets before seeing the light on a desktop device. Fortunately, typeforms are fully responsive, so your audience can easily fill out your forms at any moment of the day.

Power up your forms with integrations

 

After creating your online form, why stop there? Integrations can help you create whole workflows, taking the hard work off your plate and saving you time. Let’s take a look at some example workflows you can build using Typeform and some of your favorite tools.

1

Add new email entries to your MailChimp account

Did your respondent leave their email in your typeform? Don’t put it to waste. With a simple integration, you can send new contact information to your MailChimp account.

2

Neatly send responses to Trello boards

Are you an avid user of Trello? If so, you’ll love this integration, which can send every new Typeform entry to your Trello board. Stay on top of things by keeping your favorite organization apps close!

3

Transfer new leads to Salesforce

Say you’ve gathered a new lead. You probably won’t want to just leave it lying around. Instead, store it in your Salesforce account—automatically. And voilà! You have everything kept in one place.

4

Add new contacts to your Hubspot CRM

If you’re a marketer and an active user of Hubspot, you might want to consider integrating your account with Typeform. That way, you’ll be able to easily store new contacts.

5

Create Zendesk tickets from Typeform entries

So, your contact form is a typeform? Great. But tickets are flooding in. Yikes. Connect your typeform to your Zendesk account to help you organize submissions, and in turn, communicate better with your clients.

6

Get new data sent to your web app or URL

Would you like your Typeform data to be sent to a compatible web app or URL? You can do so by enabling webhooks. Webhooks immediately send Typeform responses to your chosen destination.

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