Ask awesomely

How to create online quizzes
that people complete love

& accelerate your growth

How to create online quizzes that people complete love

How to use quizzes for growth


Do you like to spend time in a little place called the web? If so, you’ll probably have noticed that quizzes are drastically increasing in popularity. Quizzes tap into our thirst for competition and knowledge. They can also be highly addictive, like a game that cannot be ignored. But central to this is the fact that quizzes directly engage with an audience. They‘re crafted with individuals in mind, sometimes even addressing them by name. And when quizzes are successful, these same individuals will feel compelled to share them with others.

Whether you’re a business, and educational organization, or an individual, quizzes
are a precious opportunity for growth. Let us explain.

How to know what kind of quiz to make

Are you a business owner looking to increase awareness of your brand? Or perhaps a teacher wishing to make learning fun? The first step when making your quiz is to think about what you are trying to achieve and who your audience is. Here are some quiz examples to kickstart your imagination.

1

Use quizzes to train employees

Have you heard of the testing effect? It says that the more often you test your knowledge, the more you’ll learn and retain. Apply the testing effect to your business and use quizzes to train employees, or even to onboard new customers. Embedding quizzes into your company and product can be a cheap and efficient way to educate staff and customers alike.

2

Give your students an engaging learning experience

Ever been excited by the phrase “let’s do an exam”? Thought not. Quizzes can play a pivotal role in efficiently tracking student progress—and they can be fun. In much the same way as in a business setting, the more you test your students, the more they’ll learn. In this case, use quizzes as a fun addition to in-class exercises. If you use a casual tone and include clear visuals, your students will be more engaged in the learning process.

3

Use quizzes to engage with customers and collect leads

It’s now been widely recognized that people love to learn about themselves; and if a quiz can help us do that, we’ll take it. Maximize your chances of being shared by adding an emotional or personal angle to your quiz. A viral quiz is fun for the person taking it but it can also produce a real, positive effect on your business. Try using quizzes to engage with your audience, or even use them as a lead-generating machine.

4

Impress your friends with your own interactive quiz

If your crowd is the kind to like a little challenge from time to time, why not create a fun quiz just for them? It won’t take you long to create something you’ll be proud to share with your friends. So what’s it to be? Trivia challenge, geography face-off, celebrity knowledge… you’re the quizmaster, you decide.

5

Place people in the right level

If you’re teaching different levels, you’ll need to make sure your students are placed in the right class. Embedding an online quiz in your school’s website is a great way to do that. You can also use the quiz as a lead generator, bringing you valuable information about new potential students.

Quiz templates to get you started today

Not quite ready to build your quiz from scratch? No problem. Check out these ready-to-go quiz templates which come fully equipped with questions and design.

Geography Quiz

Geography Quiz

This educative template tests its readers on general knowledge. It keeps them engaged with a friendly tone, nice visuals, and instant answers.

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Vocabulary Quiz

Vocabulary Quiz

This template is ideal for English teachers wishing to make learning more fun. It uses images and succinct answers to reinforce memory.

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Trivia Quiz

Trivia Quiz

This quiz template shows how easily you can build your own trivia game. Pick your own GIFs and questions, and you’re ready to go.

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Science Quiz

Science Quiz

Here’s another good example of online teaching. This quiz uses images, icons, and personalized messages to make learning enjoyable and efficient.

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English Placement Test

English Placement Test

A placement test such as this one is fun, engaging, and takes little time to make. What’s more, students can easily fill it out on any device.

Learn more

Math Quiz

Math Quiz

Math. Not the most exciting of subjects for everyone in your class. Despair not. This math quiz makes learning easy as Pi.

Learn more

How to build a beautiful and engaging quiz with Typeform

Don’t know how to code and want to make your own quiz? You’ll need an online tool to do so. With Typeform you can create something that is beautiful, mobile-friendly, and effortless. Here are tips on how to build a seamless Typeform quiz that will rock your audience’s socks off.

1

Quiz friends, not strangers

If you want your respondents to be engaged with your content, treat them like a friend. Use Typeform’s Piping feature to address them by their first name throughout the quiz. Whatever you decide to use your quiz for, it’s to your advantage to make everyone who completes it feel comfortable.

2

Engage in a conversation, not an interrogation

Remember the dreaded high school examination, with its abominably long list of questions? There’s no need to replicate such anguish in the adult world. Thankfully, typeforms just ask one question at a time, just like in a real conversation. It’ll help respondents stay focused longer, and feel more engaged in the quiz-taking process.

3

Give them feedback as they go

If your quiz taker is doing well, why not give them a thumbs up? Or, if they’re having a hard time, a word of encouragement is always welcome. With the Logic Jump feature, you can decide what path your quiz takes according to your respondents’ answers.

4

Invest time in good design

Ever given up on a piece of content because it was too poorly presented? Make sure your quiz-takers don’t get to this point. Use the Typeform builder to break the A-B-C-D boredom with images, GIFs, and videos. Pick whatever question field suits your content best, and keep in mind that diversity is easier on the eye.

5

Automate your scores to save time

If you’re a teacher, use Typeform’s Calculator feature to establish your own scoring system, and save hours of corrections. You can also link to Typeform’s general report at the end of your quiz, so your students can see how they compare with their peers.

6

Show them how they did

When it comes to quizzes, Thank You Screens may be the thing that your respondents will most look forward to. Use Typeform to create different messages according to your respondents’ results. Leave them with a lasting impression, one that might incite them to share your quiz with their social networks.

7

Look good all around

Now that you have a good-looking quiz to share, it would be a shame if it wasn’t looking its best on all devices. Typeforms don’t have this problem, as they are designed to look great on desktops, mobiles and tablets alike. Your quiz is guaranteed to be responsive wherever it pops up.

8

Fully incorporate your quiz on your website

If you like to keep things in the same place, consider embedding your quiz into your website. You could also have your typeform open as a popup from a website. Typeform will give you a custom embed code, which you can add directly in WordPress, or into your own HTML code.

9

Use GA to track quiz performance

Now that your quiz is ready, it’s time to release it into the web. If your quiz serves a growth purpose, you may want to track visitor behavior and demographics to see how well your quiz is doing. In order to do so, just paste your Google Analytics web tracking code into the Typeform builder.

10

Don’t put that new lead to waste

Did you gather a beautiful new lead at the end of your quiz? Don’t let them go. Marketing automation is an essential way to keep in touch with new potential customers. So, send them a thank-you note alongside their score. Nurturing new leads helps them convert faster.

Use integrations to make the most out of your quiz responses

Whether you´re using quizzes to bring better learning and engagement into your classroom or to generate leads for your business, leveraging integrations is a great way to do more with the data you collect. Here are just a few ideas about what you could do once people have hit Submit on your quiz.

1

Keep your results nice and tidy with Google Sheets

If you’re a teacher, you may want to neatly keep track of your students’ results. Add new scores as rows in Google Sheets, where you can closely analyze their progress.

2

Impress your quiz takers with a beautiful MailChimp email

Want to ping your quiz takers with a good-looking email once they’re done? Connect your typeform quiz to MailChimp to do just that.

3

Update your Intercom contacts from new leads

Say you’ve gathered information about your quiz-taker that you consider valuable. Have this data transferred to your Intercom CRM account by setting up this simple integration.

4

Send certificates or vouchers via Gmail

Once your respondent has completed the quiz, you might want to automatically send them a voucher or certificate of completion. Doing this is easy: just craft up a nice email in Gmail, and integrate your account with Typeform.

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