How to create online quizzes
that people complete love

Have you heard of the testing effect? It says that the more often you test your knowledge, the more you’ll learn and retain. Apply the testing effect to your business and use quizzes to train employees, or even to onboard new customers. Embedding quizzes into your company and product can be a cheap and efficient way to educate staff and customers alike.

Ever been excited by the phrase “let’s do an exam”? Thought not. Quizzes can play a pivotal role in efficiently tracking student progress—and they can be fun. In much the same way as in a business setting, the more you test your students, the more they’ll learn. In this case, use quizzes as a fun addition to in-class exercises. If you use a casual tone and include clear visuals, your students will be more engaged in the learning process.

It’s now been widely recognized that people love to learn about themselves; and if a quiz can help us do that, we’ll take it. Maximize your chances of being shared by adding an emotional or personal angle to your quiz. A viral quiz is fun for the person taking it but it can also produce a real, positive effect on your business. Try using quizzes to engage with your audience, or even use them as a lead-generating machine.

If your crowd is the kind to like a little challenge from time to time, why not create a fun quiz just for them? It won’t take you long to create something you’ll be proud to share with your friends. So what’s it to be? Trivia challenge, geography face-off, celebrity knowledge… you’re the quizmaster, you decide.

If you’re teaching different levels, you’ll need to make sure your students are placed in the right class. Embedding an online quiz in your school’s website is a great way to do that. You can also use the quiz as a lead generator, bringing you valuable information about new potential students.

If you want your respondents to be engaged with your content, treat them like a friend. Use Typeform’s Piping feature to address them by their first name throughout the quiz. Whatever you decide to use your quiz for, it’s to your advantage to make everyone who completes it feel comfortable.

Remember the dreaded high school examination, with its abominably long list of questions? There’s no need to replicate such anguish in the adult world. Thankfully, typeforms just ask one question at a time, just like in a real conversation. It’ll help respondents stay focused longer, and feel more engaged in the quiz-taking process.

If your quiz taker is doing well, why not give them a thumbs up? Or, if they’re having a hard time, a word of encouragement is always welcome. With the Logic Jump feature, you can decide what path your quiz takes according to your respondents’ answers.

Ever given up on a piece of content because it was too poorly presented? Make sure your quiz-takers don’t get to this point. Use the Typeform builder to break the A-B-C-D boredom with images, GIFs, and videos. Pick whatever question field suits your content best, and keep in mind that diversity is easier on the eye.

If you’re a teacher, use Typeform’s Calculator feature to establish your own scoring system, and save hours of corrections. You can also link to Typeform’s general report at the end of your quiz, so your students can see how they compare with their peers.

When it comes to quizzes, Thank You Screens may be the thing that your respondents will most look forward to. Use Typeform to create different messages according to your respondents’ results. Leave them with a lasting impression, one that might incite them to share your quiz with their social networks.

Now that you have a good-looking quiz to share, it would be a shame if it wasn’t looking its best on all devices. Typeforms don’t have this problem, as they are designed to look great on desktops, mobiles and tablets alike. Your quiz is guaranteed to be responsive wherever it pops up.

If you like to keep things in the same place, consider embedding your quiz into your website. You could also have your typeform open as a popup from a website. Typeform will give you a custom embed code, which you can add directly in WordPress, or into your own HTML code.

Now that your quiz is ready, it’s time to release it into the web. If your quiz serves a growth purpose, you may want to track visitor behavior and demographics to see how well your quiz is doing. In order to do so, just paste your Google Analytics web tracking code into the Typeform builder.

Did you gather a beautiful new lead at the end of your quiz? Don’t let them go. Marketing automation is an essential way to keep in touch with new potential customers. So, send them a thank-you note alongside their score. Nurturing new leads helps them convert faster.

If you’re a teacher, you may want to neatly keep track of your students’ results. Add new scores as rows in Google Sheets, where you can closely analyze their progress.

Want to ping your quiz takers with a good-looking email once they’re done? Connect your typeform quiz to MailChimp to do just that.

Say you’ve gathered information about your quiz-taker that you consider valuable. Have this data transferred to your Intercom CRM account by setting up this simple integration.

Once your respondent has completed the quiz, you might want to automatically send them a voucher or certificate of completion. Doing this is easy: just craft up a nice email in Gmail, and integrate your account with Typeform.