Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

The rise of adaptive, momentum-driven journeys (and the fall of the static funnel)

Human behavior isn't a neat funnel—it's a constellation of scattered but connected moments. Adaptive, momentum-driven journeys act on these moments in real time to deliver a customer experience that naturally drives conversions. That's why they're replacing the familiar but dead static funnel.

Ryan Cahill

2026

Opinions and Expertise

Customer flows, not funnels: Why marketers are rethinking how customers move

Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.

Lydia Kentowski

2025

Opinions and Expertise

Keep it moving: From forms to (work)flows

Forms aren't going away—they're evolving. See how interactive forms are becoming the starting point for AI-powered workflows that activate data in real time and how you can feed your flows with invaluable form data.

Typeform

2025

Opinions and Expertise

The future of employee engagement: From campaigns to relationships

The future of employee engagement isn't about more surveys—it's about building relationships, not campaigns. See how to scale and personalize engagement so employees feel heard, valued, and connected to your organization.

Emmaka Porchea-Veneszee

2025

Opinions and Expertise

How to measure employee engagement

Practical ways to measure and improve employee engagement using surveys, feedback loops, and data insights—with help from Typeform.

Lydia Kentowski

2025

Opinions and Expertise

Typeformer Stories: Alistair S. on building bold products in the age of AI

Typeformer Stories spotlights employees solving complex problems in bold ways, pushing boundaries, rethinking what’s possible, and living out our value of #HighExpectations.

Typeform

2025

Opinions and Expertise

The future of customer feedback: Looking beyond NPS, ratings, and stars

NPS, ratings, and stars can measure how your customers feel, but they don’t tell you why. See how customer feedback is evolving and why leading with empathy is the new standard for talking with—not measuring—customers.

Lydia Kentowski

2025

Opinions and Expertise

6 steps to improving your employee onboarding experience

6 practical ways to create a seamless, personalized employee onboarding process that boosts engagement, retention, and culture—using Typeform.

Typeform

2025

Opinions and Expertise

Facebook event image size: a simple guide

The 2025 Facebook event image size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

Norma Ventura

2025

Opinions and Expertise

7 post-event feedback survey questions that reveal what attendees really think

Want to know what event attendees really thought of your event? Uncover their real feelings with post-event feedback surveys that ask the right questions. Here are seven to help you get started.

James Thornton

2025

Opinions and Expertise

A human approach to employee engagement: Shifting from metrics to cultural mindset

Want true employee engagement? Stop approaching feedback as a checklist or metric to track. Build a culture that leads with curiosity and seeks continual improvement based on real employee feedback. The right employee engagement survey can be one of your most powerful tools.

Emmaka Porchea-Veneszee

2025

Opinions and Expertise

What event feedback surveys tell you (and what they don’t)

Event feedback can be a goldmine of useful insights to create better future events—but only if you know what it's telling you. See how to interpret event feedback surveys for more accurate analysis that you can use to make your next event even more successful.

James Thornton

2025

Opinions and Expertise

Post-event feedback: A strategic tool for better attendee experiences

The post-event feedback survey is the key to creating better events—but only if you do it right. Approach post-event feedback as a strategic differentiator to start designing events that resonate with your audience, get rave reviews, and drive real results.

James Thornton

2025

Opinions and Expertise

Get more sign-ups: Typeform’s high-converting registration form checklist

You’ve planned an event you know your audience will love—but how do you get them to register for it? Use our high-converting registration form checklist to create an effortless sign-up experience and turn visitors into attendees.

Lydia Kentowski

2025

Opinions and Expertise

6 marketing trends to look out for in 2025

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

Sheena Fronk

2025

Opinions and Expertise

From RSVP to attendee: Crafting a winning event registration strategy

A strong event registration strategy doesn’t stop after signups—it nurtures registrants every step of the way. Learn how to build excitement (and loyalty) for your highest event turnout yet.

James Thornton

2025

Opinions and Expertise

How to implement your customer success strategy: a step-by-step guide

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

Lydia Kentowski

2025

Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Lydia Kentowski

2025

Opinions and Expertise

8 product recommendation quiz examples to inspire you

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Sheena Fronk

2025

Opinions and Expertise

How to segment customers and make your marketing more effective

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Sheena Fronk

2025

Opinions and Expertise

Why e-commerce brands need to embrace product recommendation quizzes

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

Sheena Fronk

2025

Opinions and Expertise

From static to smart: How quizzes and integrations fuel scalable growth

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Lydia Kentowski

2025

Opinions and Expertise

The essentials of consumer and customer analysis: insights, tools, and strategies

Unlock the power of customer insights to create personalized experiences, drive loyalty, and fuel business growth.

Lydia Kentowski

2025

Opinions and Expertise

The real cost of sales and marketing silos—and how to fix them

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

Bani Kaur

2025

Opinions and Expertise

The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

Lydia Kentowski

2024

Opinions and Expertise

Struggling with e-commerce engagement? Try product recommendation quizzes

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

Sheena Fronk

2024

Opinions and Expertise

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

Lydia Kentowski

2024

Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Sheena Fronk

2024

Opinions and Expertise

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Lydia Kentowski

2024

Opinions and Expertise

Lead scoring and marketing automation: why and how (+ tools to know)

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

Bani Kaur

2024