Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

Get more sign-ups: Typeform’s high-converting registration form checklist

You’ve planned an event you know your audience will love—but how do you get them to register for it? Use our high-converting registration form checklist to create an effortless sign-up experience and turn visitors into attendees.

Lydia Kentowski

2025

Opinions and Expertise

6 marketing trends to look out for in 2025

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

Sheena Fronk

2025

Opinions and Expertise

From RSVP to attendee: Crafting a winning event registration strategy

A strong event registration strategy doesn’t stop after signups—it nurtures registrants every step of the way. Learn how to build excitement (and loyalty) for your highest event turnout yet.

James Thornton

2025

Opinions and Expertise

How to implement your customer success strategy: a step-by-step guide

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

Lydia Kentowski

2025

Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Lydia Kentowski

2025

Opinions and Expertise

8 product recommendation quiz examples to inspire you

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Sheena Fronk

2025

Opinions and Expertise

How to segment customers and make your marketing more effective

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Sheena Fronk

2025

Opinions and Expertise

Why e-commerce brands need to embrace product recommendation quizzes

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

Sheena Fronk

2025

Opinions and Expertise

From static to smart: How quizzes and integrations fuel scalable growth

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Lydia Kentowski

2025

Opinions and Expertise

The essentials of consumer and customer analysis: insights, tools, and strategies

Unlock the power of customer insights to create personalized experiences, drive loyalty, and fuel business growth.

Lydia Kentowski

2025

Opinions and Expertise

The real cost of sales and marketing silos—and how to fix them

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

Bani Kaur

2025

Opinions and Expertise

The power of quizzes: How e-commerce brands can win big with personalization

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

Lydia Kentowski

2024

Opinions and Expertise

Struggling with e-commerce engagement? Try product recommendation quizzes

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

Sheena Fronk

2024

Opinions and Expertise

GTM, meet AI—the benefits of using AI to optimize GTM strategies

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

Lydia Kentowski

2024

Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Sheena Fronk

2024

Opinions and Expertise

Using zero-party data to create better e-commerce experiences

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Lydia Kentowski

2024

Opinions and Expertise

Lead scoring and marketing automation: why and how (+ tools to know)

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

Bani Kaur

2024

Opinions and Expertise

The secret sauce to personalization: Using data enrichment to wow your customers

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

Meg Clancy

2024

Opinions and Expertise

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Sheena Fronk

2024

Opinions and Expertise

Got churn? The definitive guide to customer churn (and how to reduce it)

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Lydia Kentowski

2024

Opinions and Expertise

4 tips for starting online conversations with your customers (and how to apply them to conversational marketing)

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

Sheena Fronk

2024

Opinions and Expertise

What to know about “Now You Know”

Meet 'Now You Know'—Typeform's latest brand campaign.

Kevin Branscum

2024

Opinions and Expertise

Customer loyalty: 5 ways to stay on top of the gold rush

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

Lydia Kentowski

2024

Opinions and Expertise

Is your customer experience strategy up to par? 5 strategies to level up

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

Sheena Fronk

2024

Opinions and Expertise

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

Lydia Kentowski

2024

Opinions and Expertise

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Sheena Fronk

2024

Opinions and Expertise

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Lydia Kentowski

2024

Opinions and Expertise

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

Lydia Kentowski

2024

Opinions and Expertise

How to map your customer journey (and build a better customer experience)

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

Sheena Fronk

2024

Opinions and Expertise

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

Typeform

2024