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News

Typeform appoints Benoit Aguila as Chief Financial Officer

Veteran finance leader brings proven experience guiding global companies through rapid growth, transformation, and scale

Typeform

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05

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2025

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Latest posts

15 best customer feedback tools in 2025 [guide + use cases]

Typeform

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05

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2025

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Spring cleaning for your forms: Fresh features to capture more leads and boost your engagement

Kenzie Nault

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04

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2025

Read more

Market research automation: A marketer’s guide for 2025

Kevin Branscum

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04

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2025

Read more

Typeform vs. SurveyMonkey: Which Is Better? [2025]

Typeform

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04

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2025

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Editors Choice

Opinions and Expertise

The comprehensive guide to B2B lead types (and why your teams need to align)

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Sheena Fronk

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10

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2024

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Tips

4 reasons to add plan recommendation quizzes to your SaaS growth strategy

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Typeform

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10

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2024

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Opinions and Expertise

From transactional to emotional: The psychology behind customer loyalty

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Sheena Fronk

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09

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2024

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Opinions & Expertise
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Customers
Product

Opinions and Expertise

6 marketing trends to look out for in 2025

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

Sheena Fronk

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04

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2025

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Opinions and Expertise

From RSVP to attendee: Crafting a winning event registration strategy

A strong event registration strategy doesn’t stop after signups—it nurtures registrants every step of the way. Learn how to build excitement (and loyalty) for your highest event turnout yet.

James Thornton

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04

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2025

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Opinions and Expertise

How to implement your customer success strategy: a step-by-step guide

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

Lydia Kentowski

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03

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2025

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Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Lydia Kentowski

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03

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2025

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Opinions and Expertise

8 product recommendation quiz examples to inspire you

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Sheena Fronk

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02

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2025

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Opinions and Expertise

How to segment customers and make your marketing more effective

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Sheena Fronk

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02

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2025

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See more ->

Tips

Market research automation: A marketer’s guide for 2025

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Kevin Branscum

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04

.

2025

Read more

Tips

5 lead-generation ideas to try in 2025

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Typeform

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04

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2025

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Tips

14 ranking survey question examples to use in 2025

Get to know your customers and use their survey responses to make data-driven decisions with ranking survey questions that help you uncover more. We’ve rounded up 15 real-world examples to inspire your next survey.

Typeform

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04

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2025

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Tips

How to use quizzes to grow your e-commerce store: 10 strategies, examples, and templates

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Bani Kaur

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04

.

2025

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Tips

9 design tips for creating high-converting mobile-friendly forms

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

Sheena Fronk

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03

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2025

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Tips

Double-barreled questions: What they are and why they’re a problem

Confusing survey questions lead to bad data. Learn how to identify and rewrite double-barreled questions to get clearer insights.

Lydia Kentowski

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03

.

2025

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Customer

How Hometown turns advocates into customers with Typeform

Discover how Hometown used Typeform to turn peer referrals into a 75% conversion rate, win Marketer of the Year, and build stronger customer connections through interactive, insight-driven campaigns.

Grace Porter

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04

.

2025

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Customer

How Reckon used Typeform to transform its voice of the customer program

Learn how Reckon created a data-driven customer survey using Typeform to collect insights, validate assumptions, and drive real business impact.

Grace Porter

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03

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2025

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Customer

How Superside reimagined the post-event feedback experience with Typeform

See how Superside transformed its post-event feedback surveys by only asking relevant questions, creating branding consistency across the entire event experience, and connecting its sales team—all powered by Typeform.

Typeform

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02

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2025

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Customer

How WWF Cities scaled feedback collection with Typeform

Discover how WWF Cities transformed its "We Love Cities" initiative by scaling feedback collection, simplifying data analysis, and engaging diverse voices across the globe—all with the help of Typeform.

Grace Porter

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02

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2025

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Customer

5 ways our customers are using Typeform

Read on to learn how five different businesses use Typeform to help them collect more and better data.

Grace Porter

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07

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2024

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Customer

How Double Denim Marketing increased leads by 50% with Typeform

How Typeform helps Double Denim outcompete companies that spend way more money acquiring customers.

Typeform

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06

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2024

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Product

15 best customer feedback tools in 2025 [guide + use cases]

We've rounded up the top 15 customer feedback tools and rolled everything—what to look for in a feedback tool, overviews, use cases, and pricing—into a complete guide for 2025.

Typeform

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05

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2025

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Product

Spring cleaning for your forms: Fresh features to capture more leads and boost your engagement

Spring is here, and that means it’s time to refresh, reorganize, and optimize. Not just your home, but your forms too! Whether you’re looking to automate workflows, engage leads with interactive quizzes, or seamlessly sync data across tools, our latest updates make it easier than ever to streamline your processes and create high-performing forms.

Kenzie Nault

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04

.

2025

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Product

Typeform vs. SurveyMonkey: Which Is Better? [2025]

Looking for a form builder that helps you get more—and better—data without sacrificing style and function? We’re breaking down how Typeform and SurveyMonkey stack up so you don’t have to.

Typeform

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04

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2025

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Product

Typeform vs. Google Forms: Which should you choose? [2025]

Debating which form builder is better suited to your needs? We're giving you an in-depth view of how Typeform stacks up against Google Forms so you can decide for yourself.

Typeform

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04

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2025

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Product

11 proven tips for creating better forms with Typeform

Building beautiful, on-brand, and powerful forms in Typeform is easy. But if you’re looking to get more—and better—data, follow these simple steps to elevate your forms

Sheena Fronk

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03

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2025

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Product

What’s new in Typeform: Winter 2025 edition

Stay in the loop with our latest product releases and feature updates

Kenzie Nault

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02

.

2025

Read more

See more →