HubSpot integration: Field mappings

Check which Hubspot fields are compatible with your form's questions here. Some question types are compatible with multiple field types:

HubSpot property	Compatible Typeform content type	Notes
Radio Select	- Multiple choice - Picture choice - Dropdown - Hidden Fields	FOR Multiple choice and Picture choice ONLY IF (1) "Other" option setting is OFF (”Other” input cannot be mapped) AND (2) “Multiple selection” option is OFF
Dropdown Select	- Multiple choice - Picture choice - Dropdown - Hidden Fields	ONLY IF "Other" option setting is OFF (”Other” input cannot be mapped)
Single Checkbox	- Yes/No - Legal	Question choices and property labels are mapped automatically
Multiple Checkboxes	- Multiple choice - Picture choice - Hidden Fields	ONLY IF "Other" option setting is OFF (”Other” input cannot be mapped)
Single-line Text	- Multiple choice - Picture choice - Dropdown - Short text - Long text - Email - Date - Legal - Number - Opinion scale - Phone number - Rating - Website - Yes/No - Contact Info fields - Address fields - NPS® - End screen - Redirect to URL - Hidden Fields - Number type custom variable - Text type custom variable - Default "Score" variable - Default “Segment” variable - Default “Winning outcome” variable - Submitted at form element - Token form element	N/A
Multi-line Text	- Multiple choice - Picture choice - Dropdown - Short text - Long text - Email - Date - Legal - Number - Opinion scale - Phone number - Rating - Website - Yes/No - Contact Info fields - Address fields - NPS® - End screen - Redirect to URL - Hidden Fields - Number type custom variable - Text type custom variable - Default "Score" variable - Default “Segment” variable - Default “Winning outcome” variable - Submitted at form element - Token form element	N/A
Phone Number	- Phone number - Phone number field in Contact Info question - Hidden Fields	N/A
Number	- Number - Opinion scale - Rating - NPS® - Default Score variable - Number type custom variable - Hidden Fields	N/A
Date picker	Date	N/A
File	File upload	N/A

When mapping a Text type custom variable or Hidden Field from Typeform to a picklist field in HubSpot (a list of pre-determined options), the value of your custom variable or Hidden Field will need to match with one of the options in your HubSpot field. For example, if you have a Dropdown select field in HubSpot with the options Technology, Healthcare, and Finance and you want to map a Hidden Field to this, the data you include in your Hidden Field has to be Technology, Healthcare, or Finance.

The following content types are NOT compatible with any HubSpot properties:

- Welcome Screens

- Matrix questions

- Ranking questions

- Statements

- Payment questions (Stripe integration)

- Calendly integration

- Question Group headers

- Multi-Question Page headers

- Default Price variable

Data enrichment variables are considered either a number type custom variable or text type custom variable and can be mapped to HubSpot. Check out the enrichment variable chart here to determine its variable type.

When creating custom properties in HubSpot, make sure to select the Use in forms, and bots checkbox, like in the screenshot below:

Note! Mapping to custom objects or 'Ticket' objects in HubSpot is not supported. You can only map to existing HubSpot properties with this integration, but new HubSpot properties will not be created.

If you want to map multiple email fields to Typeform's Email question or Hidden Fields, we recommend mapping each email question to a separate field in HubSpot.

HubSpot integration: Field mappings

Note! Mapping to custom objects or 'Ticket' objects in HubSpot is not supported. You can only map to existing HubSpot properties with this integration, but new HubSpot properties will not be created.

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