Typeform masterclass: Grow your mailing list with an engaging quiz

Want to make a quiz to engage website visitors and grow your mailing list? Look no further. In this course, you’ll learn how to create a quiz with Typeform to convert website visitors and turn them into subscribers!

Get started with our first episode here:

Intro to quizzes

Whether it's to give an outcome or a score, quizzes can be an indispensable tool in your marketing arsenal. Before we start creating our very own brand personality quiz, we'll go through why quizzes are the bee’s knees when it comes to engaging your audience.

Creating the content of your quiz

Quizzes take more planning than you’d think. You want to prepare the objectives, questions, and outcomes of your quiz before you create it in Typeform. We'll show you how you can use Airtable to map out the content of your quiz, and then push it to Typeform to finish the creation process.

Finishing your quiz in Typeform

Now that we've pushed our quiz to Typeform, it's time to add the finishing touches. We'll add a few final questions, spice up the design, and link answers to outcomes to show our audience their all-important brand personality.

Sharing and embedding your quiz

It’s time to share our quiz all over social media. But first: tracking. We'll show you how to add UTM tracking to your quiz to see which social platform gets the most love. Then, we'll show you how to embed your quiz on your website for maximum exposure.

Understanding your quiz results

Now that your results are rolling in, it's time to make sense of them. We'll walk you through the Results panel so that you can see who's filling in your quiz, where they're accessing it from, and how you can share the juicy details with your team!

Congratulations! You’ve finished our video series and mastered the art of audience engagement. Have you seen our series on collecting and qualifying leads? Check it out here.

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