Understand your metrics

Related to:

The Metrics section gives you an overview of your typeform’s performance, offering key information both for unique visits and total visits, as well as segmented usage by device.

You can find the metrics for your typeform under the Analyze panel / Metrics section:

  1. Open your typeform,
  2. go to your typeform’s Analyze panel,
  3. go to the Metrics section.

metrics section

You can see the following information in your Metrics table:

  • Visits
  • Responses
  • Completion rate: the percentage of visitors who answered the typeform
  • Average time of completion: take into account that the more questions and text a typeform has, the more time it will take the user to answer it.

Metrics

Visits

A visit is counted once someone clicks on your typeform’s link but not necessarily submits results. A unique visit is linked to the IP of your respondent, so if the same respondent opens your typeform several times from the same IP address, it will only count as one unique ID, but of course will increase the number of total visits.

This section also includes a Device vs. Unique visits pie chart to visualize the relevance of each device type in the global results of your typeform.

You can view the number of visits to your typeform per device type. The “Other” column shows all visits to your typeform from devices that are not identified as PC’s, laptops, tablets or smartphones. These can be: bots, game consoles, wearable devices, televisions or search engines crawlers. Search engine crawlers are robots Google or Bing have to search the Internet and index new webpages: they just land on typeforms, but of course don’t submit any answers.

Reset your metrics

If you wish to reset your metrics or delete the ones related to your test submissions, you just need to select the rows you wish to delete (in your Results table) and click on the trash icon. Bear in mind that the metric “visits” will not reset as the rest. Also, please read the following article to learn how to test your typeform without recording answers: Test your typeform without creating an entry (sandbox).

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