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Start your typeform in an email

With this feature you can embed an Opinion scale question that people can answer right from an email. This makes sending out something like a Net Promoter Score survey quick and easy.

Typeform is great for collecting feedback. With this feature, when sharing your typeform by email, instead of clicking a link and then starting the typeform, people can answer the first question from your email. This makes life easier for respondents, so will increase your completion rates.

Here’s an example of what people will see when they open your email:

Embed your typeform in email

When you click on a score in the email, a new tab will open with the complete typeform, and that opinion score already entered.

How to embed a typeform in an email

1. To embed this in an email, open your typeform from your Workspace, and click Share:

Embed your typeform in email
2. Now click Start in an email, which will open a preview of what your typeform will look like, along with the code you need to use:


3. If your typeform’s first question is not an Opinion scale block, you’ll see a warning:

Embed your typeform in email

To fix this, go back to Build, and add an Opinion scale as your first question, and save your typeform. Go back to Share, and this warning will disappear.

4. Click the Copy button, then you can paste this code into your email marketing app. Here’s what that looks like in MailChimp:

Embed your typeform in an email

Once the code is in your email distribution app, you can then create your email campaign as usual.

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With this feature you can embed an Opinion scale question that people can answer right from an email. This makes sending out something like a Net Promoter Score survey quick and easy.

Typeform is great for collecting feedback. With this feature, when sharing your typeform by email, instead of clicking a link then starting the typeform, people can answer the first question from your email. This makes life easier for respondents, and can therefore help to increase your completion rates.

Here’s an example of what people will see when they open your email:

When you click on a score in the email, a new tab will open with the complete typeform, and that opinion score already entered.

1. To embed this in an email, open your typeform from your Workspace, and click Share:2. Now click the Email tab, which will open a preview of what your typeform will look like, along with a button to grab code you need to use:
3. If your typeform’s first question is not an Opinion Scale block, or you have a Welcome Screen, you’ll see a warning:To fix this, go back to Create, add an Opinion Scale as your first question, and save your typeform. Go back to Share, and this warning will disappear.
4. Click Get the code, which will open a popup window with the code you need to paste into your email marketing tool.5. Click the Copy code button. The text will be highlighted, and added to your clipboard:6. You can then paste this code into your email marketing app. Here’s what that looks like in MailChimp:Warning! This feature works with email distribution applications like MailChimp. Everyday email services such as Gmail, Outlook, or Yahoo! Mail do not support this kind of code.
Once the code is in your email distribution app, you can then create your email campaign as usual.